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Azalea Capital Invests in Jones Natural Chews

Azalea Capital is pleased to announce The Azalea Fund IV, L.P.’s recent investment in Jones Natural Chews (“JNC”) in partnership with Michelle Higdon, an experienced Consumer Products executive. The existing management team will continue on with the company and Laura Jones has been named its President.

JNC is a manufacturer of premium, all-natural dog treats and chews sold through pet, farm, hardware, and other retail stores nationally, including Tractor Supply, Blain’s Farm and Fleet, and others. All of the Company’s products are 100% natural and 100% manufactured in the USA, a distinction held exclusively by JNC and one of the Company’s core competitive advantages. The Jones family has had six generations of meat manufacturing expertise and all manufacturing and packaging is completed in-house at the Company’s facilities in Rockford, IL.

Michelle Higdon has 17 years of experience in the management of branded consumer packaged goods and has spent her career leading management teams through strategic sales and operations growth. Most recently, Michelle was the CEO of Solid Gold Pet, LLC, a VMG Partners portfolio company, and the leader in holistic pet nutrition. Previously, Michelle was President and COO of Waggin’ Train natural dog treats, which was acquired by Nestle Purina in 2010.

For more information about Azalea Capital, please contact Ben Wallace, Director of Business Development, at (864) 235-0201 or

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