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Azalea Capital Invests in The Muffin Mam Inc.

Azalea Capital is pleased to announce its recent investment in The Muffin Mam Inc., a leading manufacturer of baked goods, headquartered in Simpsonville, SC.  Muffin Mam produces crème cakes, muffins, pound cakes, brownies, and angel food cakes, that are sold across the U.S. and internationally through leading retail grocers and food service companies.  Mr. Dewey Armstrong, a 30-year, food industry veteran, has joined Muffin Mam as CEO, while Mr. Greg Marshall, General Manager of Muffin Mam for the past 16 years, has been promoted to Executive Vice President.

Mr. Armstrong joins Muffin Mam after most recently leading Spice Chain as its CEO.  Prior to Spice Chain, Mr. Armstrong was the President and COO of Wise Snacks, and previously held key leadership positions with Nutro Pet Foods and Frito Lay.  Mr. Marshall has led the Muffin Mam team for the past 16 years as its General Manager, working closely with Ms. Stephanie Croley, who founded the company in 1992 in Greenville, SC.  Prior to joining Muffin Mam, Mr. Marshall was a Regional Director with Winn-Dixie Foods of Jacksonville, FL.

According to Mr. Armstrong, “We are excited to join the Muffin Mam team and to partner with Azalea Capital in building on the strong foundation put in place by Ms. Croley and Mr. Marshall.  Our initial plans are to expand capacity to meet the growing demand for the quality baked goods Muffin Mam is known for in the marketplace.”  Mr. Marshall added, “The additional resources and the shared vision for Muffin Mam will allow us to execute our growth plan and better serve our loyal customers with more capacity, new products and greater capabilities.  We truly look forward to our new partnership and the opportunity to realize the dreams of Stephanie Croley when she started the business.  We have come far since 1992, but the best is clearly yet to come.”

For more information about The Muffin Mam, Inc. or Azalea Capital, please contact Ben Wallace, Director of Business Development, at (864) 235-0201 or

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